Beauty according to Gen Z is just being one's own self, makeup to hide imperfections are old fashioned, Major part in the change goes to the influencer culture of social media which brings out self-expressions and breaks down gender barriers. Today's cosmetic industry has something for everyone from a holographic stick to sunshine oil. Social media influences the selection of brands and the new generation is conscious about their skin care which is proved by the increase in sales of skincare products. Instagram moments are nowadays impressing the teens and they choose a store that provides appealing instagram worthy fashion moments. The younger generation is considered as powerful spenders and the beauty industry is shifting its trends to suit the needs of young minds. Beauty in today's sense is being bold with imperfections. Let us scroll down to see the vibrant makeup and beauty photography trends around us.